The SEV Center of Excellence in Creative Leadership invites you to one more “Lead Creatively: Discussion Series” event on Wednesday, November 22, 2023, 18:00-19:30 at Alba Graduate Business School (6-8 Xenias str, Athens, 11528).

The event will be held in the Greek language. You may attend in person or online, via livestream.

Register here : https://resources.alba.acg.edu/sev-coe-cl-event-registration-november22

Can strategic marketing planning, a long-established cornerstone of marketing theory and practice, coexist with the demands of today’s agile, rapidly changing business environment? How can companies reconcile the need for disciplined, long-term planning with the necessity for innovation and flexibility in the face of market volatility? Join us in a presentation of recent research suggesting that marketing planning should not be abandoned but rather evolved, integrating dynamic capabilities to transform continuously in response to market changes.

Strategic marketing planning is essential for achieving a positional advantage. It sets a long-term direction and develops resources to maintain superiority over competitors. However, the rigidity of traditional planning methods has been a point of contention, where too much formality can impede adaptability and response to market dynamics.

Professor Vasilis Theoharakis will introduce the concept of dynamic strategic marketing planning that integrates traditional marketing planning capabilities with the agility to reconfigure processes and resources rapidly. He will explain how dynamic strategic marketing planning enhances organizational performance by preventing the development of rigidities traditionally associated with marketing planning. By embracing a paradoxical approach that combines planning with flexibility and spontaneity, dynamic strategic marketing planning allows firms to preempt market trends and react swiftly to emerging opportunities.

He will further discuss with the audience the importance of senior management’s role in the process of ensuring that strategic objectives are clearly communicated and effectively monitored for achieving revenue growth and value creation.

About the speaker

Vasilis Theoharakis is a Professor of Strategic Marketing and Director of the Centre of Strategic Marketing & Sales at the Cranfield School of Management. He is a partner and member of the management team of the PJ Tech Catalyst fund, a venture capital fund that invests in seed stage technology start-up companies. As a board member of NYC based Pollfish representing PJ Tech, he oversaw the sale of the company to Prodege, a California based unicorn. He led the creation of the advisory board at Innoetics, a global innovator in text to speech software, which managed the successful acquisition of the company by Samsung. Among other ventures, he co-founded and was chairman of a successful nanotechnology company that he grew to reach exports in 25 countries. Vasilis has spent several years in Silicon Valley at senior level marketing and business development positions with high-tech start-ups and companies such as 3Com. He started his career as a research engineer at IBM’s prestigious T.J. Watson Research Center where he won the Research Division’s Award. He holds a B.Eng. (honours) from the State University of New York at Stony Brook, an M.Sc. in Electrical Engineering and an M.B.A. (with distinction) from New York University, and a Ph.D. in Marketing and Strategic Management from the University of Warwick. He has taught at the European School of Management and Technology (ESMT) in Berlin, City University, Cass Business School in London, University of Sheffield, University of California – Berkeley, ALBA, Aston University, University of Cyprus and Golden Gate University. 

Short Description

The SEV Center of Excellence in Creative Leadership invites you to one more “Lead Creatively: Discussion Series” event on Thursday, October 12^th, 2023, 18:00-19:30 at Alba Graduate Business School (6-8 Xenias str, Athens, 11528).

The event will be held in the English language, translation to the Greek language will be available. You may attend in person or online, via livestream.

• Register here
• Watch live here

Imagination and creativity are vital for understanding and addressing the unprecedented challenges that businesses and society are facing today.

We are inviting you to a discussion with Carol Becker, prolific writer and speaker on the role of the arts in society and the development of creative leadership. She will engage in a conversation with Professor Nikos Mylonopoulos, Director of the SEV Center of Excellence in Creative Leadership and Georgia Kotretsos, Visual Artist, Founder of THE ΤΕΛΟΣ SOCIETY, Associate Lecturer, Frances Rich School of Fine and Performing Arts, Deree – The American College of Greece. Through the achievements of artists and leaders that the arts are not only a source of beauty and culture, but also a powerful way of learning, problem-solving, and changing organizations and society.

During the discussion, Carol Becker will share with the audience her experience as an academic leader and public intellectual, who has brought the sensibility of the artist to the forefront of every discourse alongside the scientific/technological mindset and the pragmatism of business management, through her work at the School of the Art Institute of Chicago, Columbia University School of the Arts, and the World Economic Forum

Throughout the event, whether you attend at the Auditorium or via livestream, you will have the opportunity to address your questions and comments to the speakers.

“Fulfilling our Potential – Shaping our Future” #SEV4Growth

Public event of SEV’s General Assembly  |  Megaron, the Athens Concert Hall, Alexandra Trianti Hall  |  Tuesday, October 10th, 2023, 19:30 (ΕΕΤ)  

Discussion:

• Mr. Kyriakos Mitsotakis, Prime Minister of the Hellenic Republic
• Mr. Dimitri Papalexopoulos, Chairman of SEV

Moderation: Nicky Lyberaki, Journalist

The SEV Center of Excellence in Creative Leadership invites you to its upcoming event entitled “Learning from suppliers: Challenges and opportunities in global supply chains where politics trump good business thinking”, on Tuesday, June 15, 16:00-17:30,  at Alba Graduate Business School (Xenias 6-8, Athens)

The event will be held in Greek and will be broadcast via livestream.

Register here 

Short Description

When the disruption in global supply chains is a consequence of deliberate government decisions, what can managers do?

In this talk, Professor Tsinopoulos will discuss the key factors that enable a seamless supply chain and the benefits of listening to suppliers when pursuing innovation in new product development.  He will the explain the impact political events had on the effective and efficient flow of information by focusing particularly on Brexit.  Using examples from his own work he will explain how technology, flexibility and careful process design can be used to manage situations where politics trump good business thinking.

Global supply chains are complex and dynamic networks of interdependent firms that produce and deliver goods and services to customers across the world. When managed correctly, they can help lower costs, raise customer satisfaction, and improve access to markets. Furthermore, suppliers who are often competent businesses, can be an excellent source of innovation.  They can provide ideas and informed solutions to the problems their customers are facing.  However, supply chains also face constant challenges, such as uncertainty, disruption, and competition. To deal with these challenges, supply chain managers have been advocating for government policies that enable the free and uninterrupted flow of information.  This assumes a common set of rules and standards.  Big economic blocks, such as the EU and NAFTA have provided an ideal backdrop for supply chains to operate effectively.  Yet, recent political developments have put this trend at a risk.  Brexit in the EU and barriers to trade in the US are two relatively recent examples where politics have been deliberately undermining the effective integration of supply chains.

Bio

Dr. Christos Tsinopoulos is a Professor of Operations Management.  Since September of 2022 has been Dean of the School of Business and Management at Royal Holloway, University of London.

His work focuses on sustainability, innovation, and supply chain management.  Professor Tsinopoulos is a strong advocate of impactful research on a global scale, he has been a trustee of the Society for the Advancement of Management, a member of the executive committee of the Institution of Mechanical Engineers’ Manufacturing Excellence awards, and a visiting professor in Universities in Greece (Athens), USA (Fuqua) and China (Harbin and Hunan). His work has been published in the top journals in the field of operations and technology management and is frequently funded by industrial partners nationally and internationally, to inform policy.

The SEV Center of Excellence in Creative Leadership invites you to its upcoming event entitled “Future-Ready IT: Digital Transformation amidst a pandemic, with a view to the era of Artificial Intelligence”, on Tuesday, May 16, 16:00-17:30,  at Alba Graduate Business School (Xenias 6-8, Athens)

The event will be held in Greek and will be broadcast via livestream.

Register here

Short Description

Given the successive crises, surprising shocks, and disruptive opportunities and threats, every business needs readiness, agility, capabilities, and tools not only to respond, but to stay ahead of the curve.

How do businesses leverage digital technologies to replace their infrastructure, improve customer experience, optimize their operations and empower their employees? What are the best practices, lessons and future trends shaping the digital transformation strategy? How can we prepare our infrastructure and human resources for the era of artificial intelligence that is already transforming every industry and sector?

Yiannis Papidis will present the case study of Kotsovolos who successfully navigated the digital transformation while at the same time having to re-arrange its priorities during the pandemic.

Come to the event venue earlier to interact with the demo of the innovative retail advertising platform that Kotsovolos has developed.