Digital experience transformation at OPAP
The SEV Center of Excellence in Creative Leadership invites you to the fall “Lead Creatively: Discussion Series” event for 2022.
Attend in-person at the Events Hall of The American College of Greece or online, to get an insight into the process, the challenges and the desired effects of the “Digital experience transformation at OPAP” by Mr. Costis Paikos, Head of Digital at OPAP.
The event will take place at the Events Hall of The American College of Greece (Gravias 6, Agia Paraskevi), on Wednesday, October 5, from 15:30 to 17:00 and will also be broadcast via livestream.
The topic is “Digital Experience Transformation at OPAP” and will be explored in a stimulating presentation by Mr. Costis Paikos, Head of Digital at OPAP followed by a thought-provoking conversation with the Center’s Director, Associate Professor Dr. Nikos Mylonopoulos.
Redefining the customer experience is a top priority in every digital transformation program. The ultimate goal is to provide a seamless, omnichannel, digitally-enabled service with an intuitive interface and a strong brand identity. However, these aims often impose conflicting requirements and represent a perpetual aspiration rather than a finite set of short-term objectives.
OPAP is pursuing a large-scale digital transformation program, across channels and customer segments, with an aim to re-define the experiences offered to its customers. The transformation program focuses on 4 main pillars: re-defining OPAP’s footprint in the digital ecosystem; delivering an advanced online gaming proposition; digitizing the experiences in the retail network; and assisting OPAP in becoming a digital-ready company. Special emphasis will be given on the delivery of an IoT ecosystem in OPAP Stores, one of the biggest retail networks in Europe.
During the discussion Mr. Paikos will share challenges, insights and lessons learned, to spark an interactive discussion around one of the hottest topics in the industry at present.
Join us in the ACG Events Hall, to see in action and try for yourself a live demo of the Internet of Things solution that OPAP has developed in collaboration with Bespot, and installed in all its stores.
As Costis Paikos will explain in greater detail, this solution relies on artificial intelligence to reliably and precisely identify the entry and exit of customers in the store, ensuring regulatory compliance and enabling richer customer analytics. Bespot is a fast-growing and award-winning Greek startup that develops deep location intelligence solutions.
Participants will be able to address their comments & questions to the speaker during the event.
The event will be held in the Greek language.
Register here
