2nd Annual Symposium of the SEV Center of Excellence in Creative Leadership, 13.5.2021
Transforming Tradition into Competitiveness and Innovation
The 2nd Annual Symposium of the SEV Center of Excellence in Creative Leadership will take place on May 13, 2021 at the Lighthouse of the Stavros Niarchos Foundation Cultural Center. The event will mark the Center’s third-year anniversary and will feature a rich and diverse collection of exemplar organizational cases of turning tradition into competitiveness and innovation.
Recent research has stressed the pivotal role that tradition can play in igniting, guiding, and scaling innovation. The international academic literature and the global popular press alike increasingly highlight companies (e.g., Alessi, Beretta, Chanel, Guerlain, Harley-Davidson, Lavazza, Levi Strauss, Louis Vuitton, Piaggio) and cultural organizations (e.g., Louvre, MET, MoMA, La Scala, Komische Oper Berlin) that appear to excel in creatively transforming their traditions into a source of unique and powerful competitive advantage. This year’s Symposium is dedicated to identifying, showcasing, and disseminating best practices related to transforming tradition into competitiveness and innovation among Greek organizations. Distinguished speakers from leading Greek organizations will discuss such topics as:
- The role of creativity in preserving and leveraging traditional products of high symbolic value.
- Tradition as an ever-lasting source of organizational research and new knowledge creation.
- Tradition as a network of dense and evolving long-term relationships.
- The recombination of traditional elements into new forms of competitive products and services.
- The creative revival of traditional materials, techniques, or cultural works.
- The role of tradition in calibrating the unique identity and value system of the organization.
- The role of creative leadership in rethinking and reorienting a long organizational tradition.
See event agenda
