Digital Workshop: “International Branding: From theory to practice”, 24.5.2021

The corporate identity is what differentiates every company. It may be just a word or a picture, but it is not a simple matter. Creating a company identity is a dynamic process. It shows who the company is, what it wants to become, how it wants others to see it, what the customer expects from it. It is the perception, the impression that customers have about the products and services produced by the company. The identity can be conveyed by the images and the message of an advertisement, the packaging of the product that will make the consumer choose it, the promise of quality that accompanies the product, the description that will be read in the online store by a potential buyer. But it is also the comments that customers will exchange with each other on social media, ratings and preferences.

SEV organizes a digital workshop entitled ” International Branding: From theory to practice”, on Monday the 24th of May 2021 from 15:00 to 16:30.

The workshop is designed to give a practical approach to International Branding issues and help Greek companies meet the needs of international trade and develop the relevant appropriate skills and knowledge. The seminar is addressed to business executives of all sectors.

You can see the agenda here. Please fill in the participation form here, until Friday the 21st of May 2021. You will receive the online monitoring link of the seminar after your registration.

For more information you may contact: Industry, Growth, Infrastructure and Regional Policy (Ms. Vicky Makrigianni, T: 211 5006 121, E: ir@sev.org.gr).